All your initial steps in the process of Search Engine Optimisation of your webpage will go to waste if you don’t perform the most important step: Off-Page SEO. This step gives perfection to your SEO process.
You should also read our previous articles on Keyword Research and On-Page SEO before proceeding with Off-Page SEO.
When we talk about Off-Page SEO, the most important thing that comes to mind is Link Building or Making Backlinks.
“Link Building is the process of making Backlinks of your website or web pages on other websites or blogs having higher Page Rank (PR) and Page Authority (PA)”
[Note:- Backlinks are the ‘Inbound Links’ (directing to your page) of any page of your website from any other site.]
Backlinks are of two types:- Do-Follow Backlinks and No-Follow Backlinks. No-Follow Backlinks don’t give any SEO advantage, so the Do-Follow Backlinks are given importance in Search Engine Optimisation, no matter whether it’s about SEO for healthcare or any other field.
Off-page SEO is mainly all about Link Building. More the high-quality Backlinks (Do-Follow Backlinks with high PR and PA) you have for your webpage, the higher rank you will get in Search Engines like Google.
Some Actionable Tips for Off-Page SEO
Follow the Off Page SEO checklist, as given below, to complete this process:
1) Submit to Search Engines
You should submit your website and its sitemap to all search engines like Google, Bing, etc. Search Engines will not be able to crawl and index your website’s pages if you don’t do the submission to them.
2) Directory Submission
Submit your website’s link to some popular directories. It will provide a strong and high-quality backlink to your website. You can search for such directories in Google and find hundreds of results for this.
3) Commenting on Posts
The easiest way to get backlinks is to comment on the posts of some popular blogs with high PR and DA domains. Although most blogs give No-Follow links by comments, you should create a few such links also.
4) Guest Posting
Several popular blogs also offer guest posting. Guest Posting is the opportunity to submit and get your article posted on such popular blogs. In such posts, you can mention the URL of your website or webpage with or without anchor text, which will provide you with a high-quality backlink.
There are numerous sites available out there which are offering guest blog posting service.
[Note: We, at GuideByTips, also accept guest posts in all categories/niches for our website from quality content contributors with Do-follow backlinks to their websites. You can check more details here.]
5) Free Classifieds
You can post and display the ads about your website on Free Classifieds like OLX, Quikr, etc. This is also a good way to promote your website.
6) Article Directories
There are many free article directories available online. You can write a good quality article about a topic closely related to the niche of your website and submit that article to such directories.
In the signature line at the bottom part of your article, you can provide a link to your website. If your article is approved by the admin of the directory, it will be displayed on it. This will provide you with a quality backlink as well as some referred traffic.
7) Social Media
Nowadays, social media is a great method of promotion. You should make a profile or page about your website on various social platforms like Facebook, X, Instagram, etc. Add your website URL on these social profiles and try to get as many followers as possible.
Such social signals will also have a positive impact on search engine ranking.
8) Posting in Forums
Search for some online forums related to the niche of your website. Post replies to the questions or queries of the users or members of that Forum. You can include the link to your website at the end of your reply. It will get you with a backlink.
Make sure you are using the Forums which provide Do-Follow backlinks.
In the end, we hope the simple Off-Page SEO tutorial provided above will help you in doing Off-Page SEO for your website effectively.
Bonus Tip for 2024:
Create and maintain a GMB (Google My Business) profile for your business and insert your website link in it. GMB is a free business listing platform by Google and it possesses the authority to impact the search ranking of your website.
Also Read: What is Digital Marketing and Its Benefits – Digital Marketing Advantages in 2024