As the go-to social media platform for sharing photos and videos on a daily basis, Instagram is a powerful visual marketing channel. In fact, with over 500 million users browsing and posting on the app every day, it’s home to one of the most engaged online audiences. To get through to potential customers, however, Instagram marketers need to be able to cut through all the noise and grow on the platform.
Becoming successful requires you to grow and nurture a loyal community that wants to engage with your content. Creating a business account and posting your messages is no longer sufficient to get you there; you need to consistently grow Instagram followers and keep them coming back for more.
[Also Read: Why You Shouldn’t Buy Instagram Followers]
So how do you make sure your efforts help you grow your customer base? In this article, you’ll find four tips for reaching your target audience and realizing consistent growth of your follower base.
Table of Contents
How To Grow Instagram Following For Business?
1) Post Consistently
Even if you come up with great content that is of value to your potential customers, you won’t be able to get the message across unless they see that content. That is why the first step you should take towards increasing your follower count is making sure users will find your posts and have opportunities to engage with you.
Instagram’s algorithm repeatedly studies each user’s activity and displays content on their timeline based on how recent and relevant it is. Therefore, if you want to appear in your target audience’s timeline, you need to stick to a regular posting schedule. This will then have a snowball effect – the more people interact with your content, the more it will appear in their feeds in the future.
2) Use Hashtags To Reach New Users
Posting new and engaging content will help you gain more followers, but to supercharge your reach, you should also consider using hashtags. Remember, however, that hashtags will not result in new interested followers and higher engagement unless they’re the right ones. To tag your photos or videos properly, you’ll need to focus on two things – popularity and relevance.
Same as with any other social media, Instagram has trending or popular hashtags that people are already searching for or engaging with. Therefore, researching what the current popular hashtags are will help you reach users more easily. At the same time, you should make sure that the hashtags you’re using are relevant to your brand and audience. If they are off-topic or off-brand, you might reach new accounts but not necessarily your target audience.
3) Experiment With Different Content Types
Although Instagram was previously known for its photos, the range of content on the platform has been expanding and now includes videos, reels, stories, and IGTV. Not diversifying your content to include different types might limit your reach and, therefore, hurt your growth strategy.
As mentioned before, Instagram’s algorithm analyzes app activity to determine each user’s preferred content. That means that if a specific person likes and comments on reels more than they do on other post types, they are more likely to see reels on their feed. However, if you don’t make any reels you might not reach this user who might be a potential customer. Experimenting with as many post types as possible is, therefore, the best way to optimize your reach.
4) Analyze Your Results
You can surely try different post types, hashtags, or content strategies, but if you’re not tracking your results, you won’t be able to know which ones are working best. If you want to keep your engagement levels high and gain more followers consistently, you should use analytics to monitor how your content performs and where to increase your efforts.
Instagram’s built-in analytics and insights tools are a great place to start. They will let you look at every post individually and examine different engagement metrics. However, these features can only be accessed via mobile, so if you want to look at the analytics on a desktop, you should look for third-party analytics tools. With clear goals and metrics, you can find the right tool and improve your content based on relevant and consistent data.
Final Thoughts
No matter what your business goals are, Instagram is a powerful tool to showcase your brand to millions of potential customers. Growing your business account isn’t always simple, but the tips in this article will help you get one step closer to reaching and winning over your target audience – one day at a time.
If you focus on engagement, and not just your follower count, Instagram can be a great platform for your brand and will likely lead to long-term growth and a revenue stream for your business.
We hope this article has answered the question “How to grow Instagram followers for your business”. Share this post with others too on social media!
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