Twitch is one of the most popular social media platforms in today’s age. If you are planning on becoming a streamer on Twitch, the content is not the only thing that you need to focus on. You need to brand yourself to establish yourself as a streamer on Twitch.
The most important aspect of branding is a logo. If you want to connect and communicate with your audience then you will need your own Twitch logo. So, let’s discuss, how to design a Twitch logo for your youtube channel.
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What is Twitch?
Twitch is one of the most used and fastest-growing social media platforms. This platform gets over 15 million daily viewers. The popularity of this channel rose during the COVID-19 pandemic. At the start, the focus of Twitch was, particularly on the gaming content. However, these days, the platform has started any form of broadcasting such as live illustration, visual podcasting, etc.
With such popularity, the competition over the platform has increased in such a short period. To stand in the competition, you need a stunning Twitch logo. This is part of creating a solid foundation of branding. You can impress and connect with your customers even when they visit your channel for the first time.
Twitch Logo Design sizes and requirements
There are various types of logos that you can choose from to create your Twitch logo. Talking about the technical requirements, the profile images should be less than 10Mb. The image files must be in JPEG, PNG, or GIF. PNG is the most recommended format for images because this allows for a transparent background.
Twitch profiles have lots of different customizable places which are available to display your logo. This gives you the chance for showing your brand logo more and branding. You need to remember that the aspect ratios are more important than specific pixel sizes. This means that you can create a bigger or larger image but it must fit the same dimensions. This also ensures that the image you create remains in high pixel density when compressed.
Some of the common twitch channel branding and sizes include-
- Avatar- 250x250px
- Channel Banner- 1200x480px
- Offline Image- 1080x720px
- Channel Panels- 320px wide
- Emotes- 28x28px, 56x56px and 112x112px
Depending on the size that you choose for your twitch logo, you can alter the complexity of the design. With small sizes, you will need a simple approach rather than a complex one. Too many details in small size twitch logo can look unappealing.
The most used, common, and smallest place for a logo design is the Avatar. The aspect ratio of this logotype is 1:1. You can display it in a circle and keeping in mind while designing the designs at the ends can get cut off. You can even use an actual photo of yourself for this space. It will allow you to get a more personal approach to connect with the audience and build trust. Despite this, you will get plenty of opportunities to display your logo anyhow. So you can use your photo here without any issue.
Twitch banner displays a large-scale version of logo design including social media handles. The channel banner is placed behind your most recent video on Twitch. So, use some branded pattern on it to get more attention and build trust. Twitch banner is similar to youtube banner so, to create one you can also use Youtube banner maker.
Twitch also has an about page where you display all the information like your bio, streaming schedule merch store links, etc. You can customize your headlines with your images called Channel Panels. You can use this opportunity to use colors and typography that match your logo and do the necessary branding.
Furthermore, emotes (customized emojis) and badges connect directly with the audience and do branding efficiently. If your logo includes a mascot in it, then you can repurpose it here with various emotive poses and expressions.
At last, you must keep in mind your budget as well as your schedule as they have a direct effect on options available to you. In your budget, you need to separate finances for font licenses and printing costs as well. This is necessary if you are creating your merch or want to feature your logo in the background of the player camera.
Different Methods to Create a Twitch Logo
To create your Twitch logo, you can go for a variety of options mentioned below-
-Do it Yourself (DIY)
If you feel you are good at designing, then do it yourself. You can save your money and efforts of finding someone else to do the job. If you have the skills you can create your twitch logo. Designing a logo is a more specific discipline as compared to general drawing. You need to understand how to create a logo and what principles and rules are involved. You can take the help of logo designing software such as Adobe to create your Twitch logo.
-Freelance Logo Designer
Other than making your logo on your own, you can hire someone else to do that. You can hire a freelance logo designer online and it costs less. You can browse carious designer portfolios, contact the designer, talk about projects, discuss pricing, etc. If the designer feels right to you, you can work with them and create your logo design.
You can a unique, original, and tailored design that is specifically for you. Pricing varies per designer but it varies from mid-hundreds to low thousands.
-Logo Generator
Logo generator is a logo-making tool that has pre-made customizable templates to generate logos. They are the cheapest option you will find. So, if you are on a tight budget then this is probably the best option for you. You can create a logo design very quickly with a logo generator.
These logos are based on templates. So, if you want unique and different designs, this is not the option for you. However, you can use the templates and customize the elements like colors, fonts, layout, background, size, etc to make them different and unique.
-Design Agency
A design agency has lots of experienced designers, marketers, and strategists working for them. If you create your logo with an agency, they will take care of all the branding needs. They will create your logo, take care of target audience research, your mission, content strategy, copywriting, and everything needed. However, all of this will need a high cost as compared to others.
How to Design a Twitch Logo for Your Channel
If you are choosing to create a logo on your own, whether it is totally on your own or with a logo generator, then you need to know how to design a twitch logo for your channel. So, follow the steps mentioned below-
1) Establish Your Brand
Logo design is a visual representation or a symbol that will tell viewers who you are. It connects with the audience effectively and shares your personality and brand identity. You need to decide what you want your brand to be about. What do you want your audience to focus on the first time they visit your channel.
For Twitch, the type of content you plan to display for viewers is the first thing to be focused on. For instance, are there any niche sub-genres of games that you like such as fighting games, JRPGs, or indie horror? The genre or game will have a direct effect on what kind of logo you create.
Streaming on Twitch requires you to have a conversation. When you are planning your content, connecting with the audience and conversing is majorly important.
Emphasize your reactions and thoughts, people want to know that are more interested in that. If you are doing speed runs or playing competitive games, then your content will be a little more serious and athletic. Then, the audience will be more interested in the expertise.
Research other channels and observe what they are doing. Pay attention to the imagery, colors they use to brand themselves. There are certain trends popular on Twitch such as metallic colors, animal mascots, sharp lettering, shields, etc.
Neon logos seem to be more hi-tech and mascots used to be a common feature of the console’s marketing. However, while creating your logo, keep in mind what is personal to you, What represents you the best, and create a logo around that notion. Another common trend that you will see on Twitch is the cartoon avatar of the streamer’s face.
2) Brainstorm With Sketches
First of all, you need to gather inspiration. For that have a look at other streamers’ twitch channels. Evaluate their logos including every positive and negative part. This will give you a better understanding of what is going to work for you and what is working in the market already.
Just pick a pen and paper and start sketching. You do not need to be an expert. All you need to do is create an idea. Get your ideas flowing visually. Also, keep your focus on simple, quick sketches and avoid too many details.
3) Use Logo Generator to create Twitch logo
After you have various designs and ideas in your mind, you can begin the design part. Either you can take a blank canvas on a logo generator and start making your logo piece by piece.
Or go in the template section and pick out what matches your designs. See what will fit right into your needs and requirements. Then, customize that template to create something unique, personal and impressive.
