It was until the beginning of the pandemic that we were organizing events the way we had always known. But everything took a 180-degree shift when humankind was hit by the pandemic. Like every other thing, the way of conducting events also changed. Who would have thought there will be a time when we will attend ceremonies and events through our laptops and computer screens?
The global event industry quickly came up with the idea of hosting events via the internet, and it was then the world was introduced to virtual events and virtual event management. It came as a rescue for organizers, and since then, it has become an indispensable part of our lives.
Over time, virtual events have evolved and have been introduced to several changes. The latest add-on to them is the 3D virtual environment. To understand what it is all about, hang in with us till the end.
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What are 3D Virtual Event Platforms?
You can use any regular event platform to conduct events like a regular webinar, keynote session, or a simple meeting. The reason is they do not demand many features and can easily be run. However, if you plan to invite esteemed guests and conduct a large-scale event, you would want to switch to a platform that leaves your attendees and guests stunned, and the event is remembered for the times to come. It is when you are required to opt for a platform that gives you more engaging features.
The 3D Virtual environment adds liveliness to an otherwise boring event. With a 3D platform, you can depict real venues virtually. Since this feature cannot be seen on a regular event platform, it generally leaves people amused, and it increases the audience engagement rates of the brand.
These events are more engaging and give the attendees more opportunities to interact with each other and add value to the overall experience of the individuals. A 3D webspace consists of tools such as virtual breakout rooms, networking lounges, auditoriums, and other interactive spaces. These spaces enable the organizers to deliver content effectively.
Why Should You Opt for a 3D Virtual Event Platform?
Now that you know what 3D virtual spaces are, let us take you through the reason you should opt for one:
1) Recording Feature
While it might not be possible to entertain almost everyone in your web event, the recording feature of virtual events can be of your help. This feature allows you to record your entire event, which you can use later according to your needs and convenience. You can provide this to those attendees who couldn’t make it to the event.
Not only this, you can share the highlights of your event on your social media to attract more audiences to your brand and increase brand awareness. On the other hand, it is totally impossible to record a physical event. Virtual event Management allows you to make efficient use of the technology and record the entire event.
2) Immersive Interface
Events have always been about delivering content. The aim of the organizers has always revolved around providing the audience with content and finishing the event. But, times have changed. With the passage of time, events have evolved, and now the priorities have changed a bit.
Along with delivering the content, the host now keeps the audience’s engagement and entertainment in mind. Having an interactive and captivating interface helps them boost their brand engagement rates. 3D virtual events help the organizers make the event engaging and keep the audience hooked.
3) Expand Brand Reach
Going 3D with your online event can help you boost your brand reach. It is because not many event platforms provide this feature to their users. Hence, the audience finds these platforms having a 3D virtual layout amusing. You can use this feature to boost your audience engagement rate and attract new audiences.
Also, many people perceive virtual events as something that does not require much preparation and planning and tend to take them lightly. Though virtual events are more convenient and require less time to set up, they still require the same kind of brainstorming and planning. They are as efficient as their physical equivalents and can affect your brand image similarly.
4) Impressive Networking Opportunities
Another reason you should switch to a 3D virtual event platform today is, it comes with exciting networking opportunities. Yes, a major portion of the audience still prefers physical events over virtual counterparts. But online platforms are as efficient as the former. One can use audio/video chat functionality and other tools to interact with others present in the event and build long-lasting connections.
5) Real-time Data Analysis
Talking of the next advantage that comes with virtual event management is that they allow the organizers to collect real-time event analytics. These analytics allow the hosts to get an insight into the attendees’ activities throughout the proceedings. These statistics enable them to analyze their strategies and measure the success of their event.
6) Collaborating With a Team of Experts
To work on an interacting and immersive event platform, you need a team of experts on board. You can simply not expect excellence from people who are not proficient in the tasks they do. Also, executing events with an out-of-the-box concept requires you to brainstorm. All these things compel you to work with your maximum potential, which would not be possible in the case of regular web events.
7) 3D Virtual Events Deliver Content Effectively
Another reason you should consider switching to a 3D virtual events platform is that such platforms enable the organizers to deliver content impactfully. The reason is you can include several features such as audio-video elements and gamification features to make the content more interesting. It will also help you add value to the overall experience of the audience.
Though we adapted to the concept of virtual concept when we were left with no other choice, they have become an integral part of the global event industry. It is because of the advantages they come with. Research reveals that even if people are given a choice, they would still prefer hosting web events over physical ones. We hope this blog has helped you understand 3D platforms in detail, and you are making the switch soon.
Spread the word about the benefits of 3D technology for virtual events and help others take their online experiences to the next level – share this post on social media now! Plus, consider reading the following post as well:
