Over 75% of consumers can instantly recognize a brand through its logo alone. Therefore, your brand’s visual identity is imperative to help it stand out.
For many companies, however, creating their logo is a challenge. Worse, they can make some pretty common mistakes.
You may wonder, “How can I help my logo stand out?” Well, we’ve got you covered.
Keep reading for these practical tips on how to edit a logo!
1) Keep It Simple
There are many ways to edit a logo. Here are some ways to make your logo edits more effective.
Keep it simple. When editing a logo, less is often more. Don’t add too many elements. Stick to a few simple edits that will make a significant impact.
Don’t lose the original meaning. As you edit a logo, avoid losing the original sense. Keep the logo recognizable and accurate to its original purpose.
Consider the context. Will it be used online, in print, or on products? Consider the graphic design and ensure the logo works well in all contexts.
Get feedback. Before you complete any edits to a logo, get input from others. Make sure the edited logo is well-received before you roll it out to the public.
2) How to Edit a Logo for Best Results
A logo’s purpose is to be recognizable, so keeping it uncomplicated is critical. This means avoiding complex designs, shapes, and colors. If you use symbols in your business logo, make sure they are relevant to your brand.
Consider a transparent area around your graphic logo design. It can be used to create subtlety and depth in your logo. For instance, you could use white space to create a 3D effect on a logo.
Be timeless. Your logo ideas should not be dated.
Avoid using current trends or fads in your design. A timeless logo will be relevant in 10 years as it is today.
3) Editing Your Logo for a Professional Look
When creating a logo, these tricks will help you turn it into a professional-looking masterpiece.
Avoid using too many colors. A logo with too many colors can be overwhelming. Use two or three colors to keep it clean and easy on the eyes.
Use solid and contrasting colors. This will help your logo stand out and be more memorable to make it more appealing.
Make sure the proportions are consistent. This will create a more polished look.
4) Editing a Logo to Make It More Appealing
These are practical tips on how to edit a logo. Keep it simple by focusing on one or two colors and one or two elements.
Make sure your logo is identifiable. Create variations of your logo for different contexts. Finally, always test your changes before rolling them out to your entire audience.
Feel free to check out some of our other articles while you’re here! We have content that can help you with all business aspects.
