Thanks to advancements in decal printing technology, we can print all types of design elements on promotional decals. We can print high-definition artwork, colorful graphics, and marketing messages in different types of eye-catching fonts. Vinyl decals also have very flat, “print-friendly” surfaces.
Whether you’re using a vinyl decal for advertising, artistic, or educational purposes – the variety of printing options is very advantageous. As a material, vinyl is extremely versatile and durable. Vinyl stickers and decals remain fixed on all types of surfaces (the surfaces must be flat) for extended periods.
Planning to use these decals to promote your brand/store in a local neighborhood? Here are some key vinyl sticker printing terms you should know first –
- DPI: “Dots Per Inch” refers to the number of dots of printing ink each inch of your decal will have. The higher your decal’s DPI, the better its aesthetic qualities. Ideally, you should go for vinyl stickers and decals that have 300 DPI or more. The design elements on these decals appear very prominent. They can instantly boost your brick-and-mortar store’s external appeal.
- Bleed: This term refers to the extra space that’s required for fully-printed decals. If your decal has colors printed up to its edge, you’ll need some extra “bleed space.”
- Custom Die-Cuts: This vinyl printing term refers to the shape of the decal. In the past, most decals came in rectangular shapes. Now, decal sellers use special cutting tools to create decals with unique shapes. You can have die-cut decals with rectangular, circular, oval, square, or any other custom shape.
Now that we know some vinyl sticker printing terms, let’s review some vinyl sticker printing guidelines. After buying your custom decals, follow these guidelines to ensure they generate the best results for your store.
Positioning of the Decal
There are certain locations inside and outside your store where you must install your custom decals. Savvy store owners follow these positioning rules while installing decals inside and outside their stores –
- Maintaining Eye-Level: Always install decals at the “eye-level” of your target customer. Find out what’s the most effective height for your target customers. Then install decals on your store’s windows, doors, etc., at this height level.
- Instructional Decals: Some decals inside your store should feature instructions, rules, etc. Install these decals slightly higher than the “eye level.” Every store visitor must read the decals that feature important instructions. So, they need to be easily visible.
- Bold and Concise Copy: When it comes to decal copy, always keep your text concise and simple. Avoid cluttering the decals with too many lines of text. Never use all caps. Use font shadows to maximize the visual impact of the text on your decals.
Use Color Theory to Your Advantage
Different colors trigger different subconscious associations in the mind. The art of understanding these associations is called “color theory.” For instance, colors like blue and green impart a tranquil vibe. Colors like red, orange, and yellow impart excitement. Use color theory while customizing your decals.
Follow these guidelines to create awe-inspiring decals for your store!
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