Promotional gifts can be used to market a brand or event. The badges can help attendees and customers learn more about your business and products. They also help build trust with potential clients.
However, when it comes to promotional gifts, most people underestimate the power of badges. Promotional badges are cheap and can be attractive and eye-catching if designed well. The badges will outlive the event, boosting your brand image for months or years.
Designing promotional badges can be a fun experience, especially if you are a DIY lover. Nonetheless, you still need to follow design principles when it comes to user experience. Below are a few tips and tricks to help you create stunning badges for your event or business.
Do Your Research
During the design phase, it is crucial to list your goals and the purpose of the badge. Look at what other brands in the same line of business have created for ideas. Also, engage your employees or customers, especially when making personalized promotional badges.
You can get more design ideas from sites like Pinterest. Choose a theme that’s relevant to the event or business you are marketing. Bringing a professional designer on board can help you if you are struggling with choosing the right colors and fonts.
Go For Quality
The durability of your badges will depend on the material and mode of printing used. Rubber and plastic badges made from high-quality PVC are the go-to options. However, if you are not on a tight budget, wood and metal are also good picks.
Metal and wood are more durable but are costlier than rubber. Metal promotional badges can be metal pin badges. These can be die-struck and enamel-color-filled to create a lasting impression. Ensure the printing technology is high quality to reproduce full-color images and logos.
Keep it Simple
For best visibility, keep the design clean and simple. Too much information on the promotional badge will make the design look noisy. Moreover, the message will get lost and people won’t pay much attention.
A logo, a business slogan, and the right colors are enough. Choose a shape that can be worn easily on a coat or shirt. Big badges will look awkwardly out of place while small sizes may go unnoticed.
Look for a Manufacturer
Look for a badge manufacturer who offers the best printing services. Read reviews from past clients, and look at some of the brands they have worked with. Some manufacturers offer in-house design services.
The designers will help you design the badge from scratch for free. Check the contract terms before signing the printing deal. Go with a promotional badge manufacturer with the best payment terms.
Also, ensure that the delivery times are correct, especially if the badges are for an upcoming event. Good deals will allow you to pay a small deposit and complete the rest after delivery.
Summing Up
Designing and printing custom-branded promotional badges is a creative way to market your business or event. The tips in this guide will help you make stunning badges full of colors and interesting designs.
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