What is a Logo?
A logo is a kind of a symbol that is created by using texts and images that helps to identify a business. Sometimes, logos are also accompanied by a tagline. It is a visual entity, used by an organization for advertising, letterheads, and for symbolizing one’s organization.
There are many types of logos such as:
● Logotype Logos
● Wordmark Logos
● Abstract Mark
● Lettermark or Monogram
● Brand Mark, Pictorial Mark, and Logo Symbols
● Mascot Logos
● Emblems Logos
● Combination Mark
● Contoured Words
● Responsive Logo
● Business Logo
What are responsive logos?
A logo that can shrink into different sizes, that is, can exist in various slightly different and easily scalable variations. It takes the elements from the primary logo and adapts itself for different sizes according to the needs.
It’s a positive thing if a logo can change its size accordingly and takes less space because then there would be more space for the main message.
Thus, they are shape-shifting logos that also have the ability to change in size, complexity, or color to make room for and adapt themselves wherever they are placed. They don’t have to be “one size that fits all” any more.
How do responsive logos come into the trend?
Responsive logos have become a trend these days. They are well-deserved web innovations that adapt themselves according to ease of use. It has multiple versions and it alters according to the platform they are being used.
The advancement in the use of smart mobile devices and their variations in screen size has made brands think about their previous idea of never altering in designs of their company’s logo. Today, when more and more users are logging onto the internet using their smartphones, and mobile accounts for around 50% of web traffic globally, company’s have understood the importance of designing responsive and mobile-friendly logos.
Many users nowadays have switched to even smaller screens, like smartwatches, smart bracelets, and smart glasses. These types of screens require responsive logos such that they can fit into any screen size and always look their best.
Today, Brands are also adding their logos to accessories like pens, bags, t-shirts, hats, so one must consider the size of their logo and how they will look on these items. Animated logos are also in trend especially when a company is using video content for advertising.
Why are responsive logos important?
These dynamic logos play an important role to impress your audience. Responsive logos are effective in such a way that your audience can recognize them from virtually any element. They are equally impactful everywhere, be it on a billboard, a smartphone, or on a computer screen. They allow your brand identity to scale and adapt accordingly. So wherever you find your audience, your smart logo can optimize itself to better fit in any context.
Over the years, companies have experimented with logos to suit different prints, mediums, and locations. Sometimes they shrunk the size of their logos or have simplified their designs so that they can fit into promotional pens or any such items. Other times, they have come up with the idea to make the logo colorless so that it can fit into black and white newspapers. Besides, they often add more decorations to look more impressive.
Responsive logos are not about creating something new. Rather, it’s about creating different versions of the same thing and optimizing it to fit a different context.
Earlier, brands were very rigid about changing their logos. They used to think that it should be consistent to make an impression on clients and improve brand recognition. It’s somehow correct that consistency is important but being so rigid about not changing your logo can go little against your business. But, with the popularization of mobile phones and small screens, the “never change the logo” mentality took a back seat and the concept of responsive logos became popular.
Responsive logos are essential
● With the popularity of mobile browsing and small screens, it’s always necessary to have an alternate version of your logo to fit into any screen size.
● You can also add tiny advertisements inside tiny screens.
● Apart from the digital world, there are tons of diverse avenues available for advertising. Like on T-shirts, pens, bags, hats, mugs, etc. You just need to consider the size of the logo and how it will look printed on different materials. All these are possible because nowadays a logo can be printed to different scales and sizes.
● Presently, animated logos are also in trend and as more and more brands are including videos as their advertising tools, animated logos make quite a good impression on viewers.
● Responsive logos are a way to make sure that your company’s logo maintains its visual appeal across every channel.
● Logos should be able to adapt to the ever-changing digital needs. So it should be able to stand the test of time and always be prepared to reach its customers.
● Responsive logos maintain their visual identity no matter wherever it is placed. So in that way, it also maintains its consistency. And, consistency is very important to create brand awareness and earn recognition.
● With responsive logos, one doesn’t have to worry about the promotions of how it will appear on different devices. In this way, you won’t have to compromise the integrity of your brand image.
How to create responsive logos?
● We need to keep in mind Scalable vector formats, that is, they should adapt to different screen sizes in better ways than just simply being scaled up or down.
● Make sure you pay attention to details because it shows customers your effort to achieve quality.
● You need to think about what you actually want in your logo like it could be a logo made of text or a mark or symbol with no text. It could be a logotype or logomark or a mixture of both.
● It’s important to keep in mind that as the window is resized, the logo could also be reduced in size without losing distinguishable features.
● Don’t forget about color variants as Logos are used on a variety of background colors. It’s necessary to keep in mind the appropriate contrast of colors.
● There are hundreds of free logo maker apps available online where you can get your customized logo that suits your brand’s motto.
● You can also browse the library of professionally designed one-of-a-kind custom logos from different logo maker apps available online. You just need to select a design and do the necessary changes like colors, fonts, and layouts if it’s needed and once you are done with your custom logo, download instantly.
● Many logo maker businesses also have in-house designers who can create unique professionally designed logos for you. They can create designs that are made from scratch based on your preference and requirement.
Some popular Responsive logos
Some of the very famous responsive logos which have become a statement and brought sensation in marketing campaigns in this digital era are Coca-cola, CHANEL, NIKE, MTV, ASTON MARTIN, HEINZ, LACOSTE, BANG & OLUFSEN, WALT DISNEY, LEVI’S, GUINNESS DRAUGHT, Kodak FILM, WARNER BROS PICTURES, Heineken, JAGUAR, VICTORINOX Swiss Army, and new balance.
Conclusion
With the advancement in technology, people can now browse on different devices and responsive logos because their absolute digital convenience can act as a pioneer for a company’s advertising strategy. They have become a must-have in this age of digital transformation and have become more recognizable than your standard brand marks.
