IOS Push notification is an effective and powerful tool that assists online website owners in expanding their business. But do you know these push notifications also have some limitations? If so, then read on.
IOS push notifications are a fantastic tool for mobile applications marketing that can create higher ROI.
Good conversion rates. Ability to get traffic even from users who are not logged in. Accessibility, management, and many other things. Does one need to know anything else?
You must consider both sides of the argument if you decide to invest in a push notification marketing strategy. Push notifications in mobile applications marketing have some benefits but also some limitations, just like any other investment in a marketing strategy everywhere in the world.
For a better understanding, we are going to explain some limitations of iOS Push Notifications in mobile applications marketing here.
Before that, let’s discuss what exactly IOS push notifications are.
What IOS Push Notifications Are
IOS push notifications are brief messages that display on the user’s screen to prompt them to take action. Each user receives customized content via push notifications. Even if you and your friend are using the same app, you may receive different messages.
They are an excellent means of interaction between the user and the app. Second, they consistently arrive at their intended location and are not blocked by spam filters. Plus, click-through rates on websites can be twice as high as those on emails.
Even when your screen is locked, or you are not using the app, they may still show up. Your device will be able to receive push notifications as long as your browser is open, and you are connected to the internet.
Why E-commerce Businesses Use IOS Push Notifications
Opting into IOS push notifications is simple as a single click, as opposed to email, which needs multiple steps. Because users have opted in to receive these messages, the CTR is higher than that of email.
Push notifications are used by e-commerce companies to retarget users, increase brand awareness, and increase conversions.
5 Limitations Of IOS Push Notification In Mobile Applications Marketing
Now, let’s discuss 5 drawbacks of IOS push notifications in-app marketing.
1) It Could Seem Spammy
Push notifications, even if they are sent to subscribers with the best of intentions, often come across as spammy.
The image you picked out might be the cause. The heading you created, or the way you are sending notifications.
You must identify the factors contributing to the spammy to help yourself.
2) They Have A Character Limit
Push notifications are essentially one to four-liners, so choosing the information to convey that will benefit the customer can be difficult. The maximum number of characters for iOS lock screen and notification center push notifications is 110. This is roughly four lines of text.
3) They Operate In a Similar Manner as Pop-up Ads
As soon as you send out an IOS push notification, it appears instantly on the screens of your subscribers.
While this method of arrival alerts the subscriber and is effective for grabbing attention, these notifications can easily be ignored just like any other pop-up if the image comes off as spammy.
Your push notifications must avoid behaving like spam pop-up ads as a result, which is vital.
4) Not Appropriate For Delivering All Types Of Content
IOS push notifications cannot be used to send sensitive communications, such as payments. In reality, one drawback of push notifications is that not all types of content are appropriate for them, and email may offer superior service in many cases.
5) There Is No Way To Individually Identify Users
Push notifications are different from conventional marketing channels in that they do not allow advertisers to uniquely identify all consumers based on their online identities, such as their Facebook profile, Instagram username, and email address.
The registered IP addresses are accessible to marketers, who can then send notifications to them.
This occurs as a result of the absence of contact information request form fields on the push notification subscription form.
Concluding Notes
These are the 5 limitations of IOS push notifications in mobile applications marketing. If you are looking to create push notifications within a few minutes, you can visit WonderPush. This is one of the best push notification providers where you are provided push notifications for Android, IOS, and the web.
