Did you know there were more than 6 million brand-sponsored influencer posts on Instagram in 2020? Well, that is a 2-billion-dollar business that is making a huge change to the market. With Instagram being the leading platform in this market, you should know how you can choose an influencer for your campaign. So, we have got it covered with a step-to-step guide.
Table of Contents
How to Find Influencers on Instagram?
1) Know Your Campaign First
When you are looking to go for a campaign, you should know what you actually wish to gain from it. So, you should know if you are looking for brand awareness, sales, content creation, or any other goals.
If you are looking to hire an influencer, you should know the following features about them:
- You must know what kind of audience they have. If they do not have the right audience, you may not get a response. In this pursuit, you should also know what your audience would love most in such a collaboration.
- Know your audience and what gender they are mostly.
- Before you do the collab., you should know their engagement rate. For this purpose, you can add their number of engagements and divide them by their total posts.
- It would be a great idea to know if the influencer is authentic and only give the right tips over their account.
- Choose someone who is relevant to your niche or all in vain.
These tips can help you have better choices. There are other tips in the section of the search too. So, it descends to that.
2) Other Aspects to Know
Some other aspects you should know about them would be to know their goals. So, before you hire one, make sure they are interested in your product or else, they might not like to work for you. Another thing that can happen would be that they might not be aligned with your goals, so look out for that situation.
If the followers of the person are authentic, you have a great chance of a high-level hype over the platform; if they do not have high-quality followers, no need to bother hiring them.
Reading the bio would be a great step to get to know them if they are a great fit or not. So, you must know them before you can use their influence. A direct message is a great choice for communication and getting to know them further. So, do try a DM to get their attention and talk to them about your campaign.
3) How To Find one
To find the best possible influencers, you have two basic methods. You may already have an influencer in your mind or maybe looking for one. If you already have one in your mind, you can go and contact them by going to their account. Once you are there, click on the arrow icon and follow them. After that, you will find suggested profiles above the posts. The last step would be to go through all profiles by clicking “see all.” You can see their profiles and contact them or look for others you may be interested in.
The other method would be to search for influencers with the use of hashtags. For this, you should search for hashtags that are language-specific and relevant to your industry. To complete this process, you should start with the ones that are already on your list and then check out their hashtags. Through these hashtags, you can see their posts and evaluate their work. You can also click on their profiles to know them in detail. Going through the related hashtags would help too.
4) Don’t forget The Local Ones
When your business is physical and local, you must know the local influencers. Their influence would definitely help you get results. So, you can try having their work helping you out. For this purpose, you can use Google.
You can go to the Google search settings and, from “region settings”, select where you wish to target. Then save and
Type in [focus keyword] +[ The location you need for] + site:instagram.com.
5) Marketing Platforms Use
The use of social media marketing platforms can help you get influencers by location. To get results for that, you can click on the category your influencer would fall under, and you can know how many followers they have. Their engagement rate is also visible, allowing you to decide with ease. At such platforms, you can look for the best influencer that meets your needs.
6) Database Applications
A high number of database applications can help you know which influencer would suit your needs. Some of these are BuzzStream, HypeAuditor, and Creator.co.
You can look for an influencer by location through these applications. All you have to do is to visit the database and enter a keyword. Then, you can narrow down the searches, and voila, you have results for the location.
7) Competitor Analysis
Competitors may be taking help from influencers who help them get the market. So, you can find the right people from a list they hired. These people may be good for your brand and be interested in your brand as well. So, it will be an easy job to find such.
The simplest way to contact them would be to message them.
8) Types of Influencers
The experts classify 4 different types of influence creators. You can have mega influencers, macro, micro, and nano ones. The difference between these levels is the number of followers they have. So try to grow your Instagram followers as much as possible.
Final Thoughts
An influence is a great way to get hype for your branding campaigns. And, the use of Google, manual methods, tools, and database applications would certainly help. Before you start a campaign, make sure that the person you go for has an inclination with your brand and has authentic followers. Moreover, you should know if their engagement is valuable and extensive enough. The most important thing to know would be to know if they can promote your product or not. Once you have all of this covered, you are good to go on and start your campaign.
