Are you looking to boost sales through your e-commerce website? In today’s competitive online environment, it’s essential to have the site optimized for customer conversions. Fortunately, there are several tools and approaches you can utilize to accomplish this.
One of the easiest and most effective ways to increase site traffic is by developing your website’s home page. Below are a few straightforward features you can use to improve the home page and help boost conversions.
First, it’s crucial to incorporate an intuitive layout with well-defined navigation. This is usually accomplished through a navigation bar along the top. Arrange the bar with keyword-optimized menu categories, a link to the shopping cart, and a search box equipped with Autofill. It’s helpful to think of site-mapping such as this as a way to pull customers through the digital sales funnel with each tab or link being another step toward conversion.
Another essential home page component is to feature engaging, customer-focused content. Such elements instrumental to gaining clicks and conversions can include eye-catching images of new or popular products, limited-time promotions, and other highlights bringing value to the consumer. Incorporate SEO keyword-focused call-to-actions and teaser text throughout to entice the user to stick around as long as possible.
Lastly, it can be tempting to include everything you have to offer, but going overboard can lead to a chaotic and unpleasant customer experience. Online shoppers want an easy-to-navigate, uncluttered design. Be sure to integrate white space throughout the page along with high-quality, inspirational imagery. Remember, 75% of visitors will judge your company’s credibility based solely on how the website looks.
For additional features and further information on the types you can use to optimize your home page, please reference this resource provided by Straight North.
